Ahold's Great American Burger Tour Facebook Canvas Ad
The concept for Ahold's 4th of July Campaign was the "Great American Burger Tour". In order to promote a variety of meats and toppings for the holidays we partnered with Ahold's recipe site, Savory, to create regionally inspired recipes. While the color palette and typography were pulled from in-store signage, we used the photography and doodle elements to tie in the cross-country theme. In this canvas ad for Facebook, we were able to create a scrolling map of the regional burgers and their toppings. This format made each recipe more shoppable.